BuildOps surveyed the top 1000 construction companies in the United States to discover which call tracking technologies fuel their success. Our team identified hundreds of platforms and tools leveraged by some of the most successful construction companies.
This report also compares the findings with global marketing technology adoption trends across 6 million websites. This demonstrates how and why top construction companies differ from the rest of the construction industry when it comes to advertising and marketing technology adoption.
What We Discovered
Call tracking allows construction companies to attribute the marketing channel that is driving phone calls and potential revenue. CallRail is the top choice today for construction companies in the U.S.
What’s the usage of call tracking technology among the top 1000 construction companies? Our team discovered the active usage of 8 different call tracking tools used by top construction companies. The top 3 spots are divided between CallRail, Google, and CallTrackingMetrics (This category is more difficult to track among companies – consider the numbers as a general trend).
- Call tracking tech has a 10.2% adoption rate. Top retailers see a 56% adoption rate with Marchex or CallRail being the top two choices.
- There are about 70 platforms globally, and 2 out of the top 3 choices are Google Call Conversion Tracking and CallRail.
Compared to Global Data
How popular are call tracking platforms in the construction industry? This Google Trends chart highlights the low popularity of call tracking tools among construction companies. There are few searches and very limited geographical interest across the country for this type of technology.
Below are the global call tracking platform usages across 6 million-plus websites. Compare and see whether construction companies differ when it comes to call tracking tools usage. Here are the top 20 technologies across the top few million websites on the Internet.
Comments and Other Findings
- Google Call Conversion Tracking and CallRail hold a combined 56% market share.
- Both global adoption and adoption among top construction companies matched with the top two choices being Google and CallRail.