BuildOps surveyed the top 1000 construction companies in the United States to discover which marketing and advertising technologies fuel their success. Our team identified hundreds of platforms and tools leveraged by some of the most successful construction companies.
Commercial Construction Marketing in 2022: The Best Tools to Drive
Revenue Today
Strategic Tactics, Tools, and Insights to Grow Your Business.
10 technology categories with competitive insights
Discover the most used tools and solutions in each category
Learn the tools that everyone is trying to avoid
Web Analytics
23% of your competitors use HotJar, CrazyEgg, or similar tools which are used for website visitor behavior visualization and visitor session recording.
Audience Data (DMPs)
1 in 10 of your competitors leverages a dedicated audience data management tool to gain better insights into their prospects and target them more efficiently on the web.
Display Advertising Platforms (DSPs)
68% of your competitors leverage a dedicated display advertising platform to run multi-channel ad campaigns. Competitors that leverage both DSP and DMP at the same time gain a significant competitive advantage in online customer acquisition.
Retargeting Tools
Only 2% of your website visitors convert right away. That is why 2 out of 10 competitors in construction are using a retargeting tool to follow their website visitors across the web.
Social Media and Video Platforms
63% of your competitors are leveraging a video platform to host their content. Facebook is the most dominant social media platform used by the top construction companies in the U.S.
Conversion Optimization
Roughly 1 out of 10 construction companies use this today to increase website conversion rates. Google Optimize 360 and Optimizely are the top choices today.
Discover Strategic Tactics, Tools, and Insights to Grow Your Business.
Commercial Construction Marketing:
The Best Tools to Drive Revenue Today
BuildOps surveyed the top 1000 construction companies in the United States to discover which marketing and advertising technologies fuel their success.
Commercial Construction Marketing in 2022:
The Best Tools to Drive Revenue Today
Some of the
Top Findings
Some Of The
Top Findings
Some of the Top Findings
Web Analytics
23% of your competitors use HotJar, CrazyEgg, or similar tools which are used for website visitor behavior visualization and visitor session recording.
Audience Data (DMPs)
1 in 10 of your competitors leverages a dedicated audience data management tool to gain better insights into their prospects and target them more efficiently on the web.
Display Advertising Platforms
68% of your competitors leverage a dedicated display advertising platform to run multi-channel ad campaigns. Competitors that leverage both DSP and DMP at the same time gain a significant competitive advantage in online customer acquisition.
Retargeting Tools
Only 2% of your website visitors convert right away. That is why 2 out of 10 competitors in construction are using a retargeting tool to follow their website visitors across the web.
63% of your competitors are leveraging a video platform to host their content. Facebook is the most dominant social media platform used by the top construction companies in the U.S.
Social Media and Video
Conversion Optimization
Roughly 1 out of 10 construction companies use this today to increase website conversion rates. Google Optimize 360 and Optimizely are the top choices today.
