How to Win More Work: The 20% Quoting Advantage of Top Shops

Most contractors think winning more work means sending more quotes. Wrong.

Our data shows that the real game-changer isn’t how many quotes you send—it’s how many get answered.

The Funnel: Where Quotes Go to Die (Or Get Answered)

Every contractor’s quoting process follows a similar path:

Quotes Sent → Quotes Answered → Quotes Accepted (or rejected).

But not all quotes survive the funnel.

Our analysis of thousands of quotes sent since January 2024 uncovered a clear pattern:

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About 33% of quotes go unanswered. They just disappear into the silence.
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The best contractors (Top Shops) get 19% more responses.
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Once a quote gets answered, 92% of the time it turns into a job.

So let's say two shops each send 200 quotes in a month. Top shops get 35 more accepted jobs every month—without sending a single extra quote.

The Key Insight: It’s the Answer That Wins the Work

The biggest drop-off isn’t in getting the customer to say yes. It’s getting them to say anything at all.

The best shops don’t just quote—they track who’s seen it, who’s replied, and who’s still on the fence. That’s how they follow up fast and turn silence into scheduled work.

What Happens If You Improve Your Response Rate?

You might assume the more responses you send the more rejections you get.

Not so fast.

Once a quote gets answered, our data shows it turns into real work 92% of the time.

Let’s say you get responses on 66% of your quotes. Top Shops, meanwhile, are closer to 85% response rates. Even improving your response rate a little bit—up to 75.5%—could mean a serious boost in revenue.

Imagine a shop pulling in $151,800/month with a 66% quote response rate.

Now imagine they boost that to 75.5%.

That same shop would be making $173,650/month—without sending a single extra quote.

That’s over $260,000 per year—just by getting more quotes answered.

What Top Shops Do Differently

Winning shops don’t just send quotes and cross their fingers. They use their tools and teams to close the loop.

Follow up fast

Use reporting tools to see when a quote has been sent, viewed, or ignored—and follow up within hours, not days.

Make it Easy to Say Yes

Clear, itemized quotes. Fast scheduling. Built-in urgency. They remove all the friction from the decision.

Track & Tweak What Works

Top Shops don’t just quote—they review the data. They track who sends, who closes, and which jobs convert best. Then they double down on what works.

The Takeaway: Getting Ghosted Is the Real Problem—Not Rejection

Most contractors lose work not because their quotes get rejected—but because they never get answered.

Think about it:

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Not answering is easier than rejecting.
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The real roadblock isn’t rejection—it’s silence.
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If you can get a response, you have a 92% shot at winning the work.

Want to start winning like a Top Shop?

Download our toolkit, How Top Shops Get More Quotes Answered (And Win More Work), to get access to the strategies top contractors use to get more responses, close more work, and stop losing jobs to silence.

Get real-world strategies the best contractors use to get more responses, close more work, and stop losing jobs to silence.