We recently sat down with Matt Blauch, President of Blauch Brothers, and Andy Gura, Service GM, to learn more about how they transformed their seasonal contracting business into a year-round revenue powerhouse.
Their approach revolves around building long-term customer relationships, using flexible agreements, and fostering technician-client connections.
Below are a few key insights from our conversation. And check out the full interview here:
Blauch Brothers has found great success by focusing on building long-term customer relationships rather than chasing short-term sales. For instance, when a customer faced a potential unit replacement, the team recommended a simple coil cleaning instead, saving the customer money and earning their trust.
This “do right by the customer” approach has led to lasting loyalty, where clients return because they know they’ll receive honest service.
Their mission is to “enrich lives,” whether it’s their customers, employees, or vendors. This commitment guides their decision-making, ensuring that trust and value come first.
While some companies rely on long-term contracts to retain clients, Blauch Brothers takes a different approach by offering flexible maintenance agreements.
These agreements allow customers to leave if they’re not satisfied, giving them the freedom and control that many competitors don’t offer.
This flexibility doesn’t just build trust; it also becomes a key differentiator. When customers eventually leave rigid contracts elsewhere, they may choose Blauch Brothers for their fair and flexible terms.
Blauch Brothers uses historical data strategically to navigate seasonal slowdowns. By recognizing their busiest periods—summer for cooling systems and winter for heating—they can plan accordingly, ensuring they’re staffed and ready when demand peaks.
By scheduling preventative maintenance during the off-seasons, they keep their technicians busy, smoothing out the seasonal ebbs and flows that can disrupt many service businesses.
A core element of Blauch Brothers’ success is their focus on building strong, personal relationships between technicians and customers. Whenever possible, they send the same technician back to a customer, creating consistency and trust. When customers see a familiar face, they feel confident that the service is not only thorough but also personalized.
“We’re here to provide solutions, not just change parts,” says Andy. This mindset allows their technicians to take the time they need to solve problems effectively, which customers truly appreciate.
For contractors looking to break the cycle of seasonal slowdowns, the key is to focus on relationships. Blauch Brothers’ approach to customer care, flexibility, and technician empowerment has helped them create a sustainable business that thrives year-round.
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