Get the ultimate software scoresheet for commercial contractors. Learn More

Leveraging Social Media For Your HVAC Business

Oct. 24, 2022

There are a number of ways that commercial HVAC companies can use Facebook ads to their advantage. For example, ads can be used to target potential customers in a specific geographic area. Additionally, Facebook ads can be used to promote special deals or discounts on their services. Finally, Facebook ads can drive brand awareness and attract new customers.


The average cost-per-click (CPC) for Facebook ads in the construction industry is $0.80. This means that construction companies will pay an average of $0.80 for each person who clicks on their ad. However, it is important to note that CPCs can vary depending on a number of factors, such as the target audience, the ad format, and the overall goals of the campaign. This can be a very cost effective way to reach out to your target audiences.


Zoom in on segments data via Facebook campaigns and target based on Demographics segments. For example, we want to target businesses only  in Orlando area and 20mi around it. Focusing on businesses that are in Food and Restaurant industry segment, & we only want to target decision markers within these businesses. We are going to select Demographics = Management. You can now narrow down this search even further adding Interest Segments behavior – people interested in specific refrigeration brands or special type of commercial AC equipment.


You can see that even with the few targeting seetings that we’ve selected audience is now defined and a total of 19K people in 20 mile radius around Orlando. $20 per day ad spend on Facebook I can now reach 1.2K to 3.4K new people every day.


facebook lead generation for hvac business


There are a number of ways that HVAC companies can use Pinterest and Instagram to their advantage. For example, they can use these platforms to showcase their work, share photos and videos of completed projects, and give future customers an inside look at their business.

Additionally, Pinterest and Instagram can be used to connect with other businesses in the industry, as well as to find new customers and clients. And don’t forget that these platforms constantly share up-to-date news and trends in the HVAC space (which should inspire you to create your own new content based on these topics).