Local pay-per-click ads on Google can really boost your company’s ability to generate leads. One reason is that they can help you to target your audience more specifically. This means that you can make sure that the people who see your ad are more likely to be interested in what you have to offer. Another reason is that they can be an effective way to get your name out there. If you have a good ad, it can really help to increase your visibility and brand awareness. Finally, local pay-per-click ads can reach people who might not have otherwise seen your ad, which helps to increase your chances of generating leads and sales.
Start with a simple research of a competitor and leverage tools like SemRush.com to get insights into what keywords they are already targeting with their PPC ads.
Click on Advertising Research, type the website URL into the search bar, and SemRush will show you all of the keywords that your competitors are using today. You’ll also be able to see the approximate budget they are using for paid search ads on Google, total volume of paid traffic, and all of the keywords with a detailed stats (volume of searches per keyword, average bid price, level of competition, etc.).
Take the best ideas and create a test bidding campaign on Google Ads. Not sure where to start? Here is a great YouTube starter video that can show you how to set-up your first campaign.