Start your Google My Business page, verify it, and begin gathering Reviews. Why?
1. Reviews Help Local SEO Rankings (This will help you get to the 1st page of Google)
Google My Business reviews are one of the many local search ranking factors that can help your business appear higher in search engine results pages (SERPs). In other words, more reviews can help you attract more website visitors, which can lead to more customers and sales.
2. Reviews Build Trust and Credibility
Prospects and future customers are more likely to trust and do business with companies that have positive reviews from other customers. So, if you want to build trust and credibility with future new business, it’s important to get positive reviews from current customers.
3. Reviews Help You Stand Out from the Competition
If two businesses have similar products or services (aka: all things being equal), future customers are more likely to choose the business with better reviews. So, if you want your business to stand out from the competition, it’s important to make sure you have a healthy number of positive reviews.
4. Reviews Give You Insights into Your Customers
In addition to helping you attract more website visitors and customers, reviews can also give you valuable insights into what your customers think about your products or services. This feedback can help you improve your service and thus create better retention and additional revenue opportunities.
5. Reviews Help You Stay on Google’s Good Side
Google takes customer satisfaction very seriously, and they have been known to penalize businesses that don’t provide a good customer experience. So, if you want to stay on Google’s good side and continue to be highly ranked, make sure your customers love you and that they are posting about it.
TOP 50 BUSINESS DIRECTORIES
HubSpot, one of the leading marketing automation platforms, recently wrote a great piece on the top 50 online local business directories. Registration is free, and many of them have the potential to generate extra traffic for your website. Access this list here.