Conversion Optimization Tools for Construction Companies_image
Industry News

Conversion Optimization Tools for Construction Companies

Read time

2 Minutes

Last updated

April 19, 2022

BuildOps surveyed the top 1000 construction companies in the United States to discover which conversion optimization technologies fuel their success. Our team identified hundreds of platforms and tools leveraged by some of the most successful construction companies.

This report also compares the findings with global marketing technology adoption trends across 6 million websites. This demonstrates how and why top construction companies differ from the rest of the construction industry when it comes to advertising and marketing technology adoption.

What We Discovered

Conversion rate optimization (CRO) tools collect website and visitor data to help you understand how people use your site and identify and test potential changes to increase conversion rates. Roughly 1 out of 10 construction companies use this today to increase website conversion rates. Google Optimize 360 and Optimizely are the top choices today.

Top Findings

  • Construction companies are only using 9 out of 60 available conversion optimization and A/B testing solutions.
  • Google Optimize and Optimizely are at the top of the list for construction companies. Global technology follows the same pattern with 50% of companies adopting one of them.

Compared to Global Data

How popular is the topic of conversion optimization in the construction industry? This Google Trends chart highlights the popularity of conversion marketing among construction companies with interest averaging around the 50 mark (Google popularity index ranges from 1 to 100).

Below are the global conversion optimization platforms usages across 6 million-plus websites. Compare and see whether construction companies differ when it comes to A/B testing and optimization. Here are the top 20 technologies across the top few million websites on the Internet.

Share

FIELD SERVICE MANAGEMENT SOFTWARE

Check Out More Posts

BuildOps connects every part of your business. #1 all-in-one Field Service Management and Project Management Software for commercial service contractors. Streamline your dispatch, quoting/invoicing, service, projects, and reports.

soaring-shipping-fees_image
Industry News

Soaring Shipping Fees Could Delay Your Next Construction Job

Ground shipping costs at FedEx and UPS have reached record highs.

classifying-workers-as-employees_image
Industry News

House Bills Could Change How Contractors Classify Workers and Manage Responsibility

This legislation is about drawing clearer lines on who counts as an employee and who shares employer responsibility.

ontario-fire-codes_image
Industry News

Ontario’s Fire Code Changing January 2026

These updates signal a push for tighter fire safety and accountability across Ontario.