BuildOps surveyed the top 1000 construction companies in the United States to discover which marketing automation technologies fuel their success. Our team identified hundreds of platforms and tools leveraged by some of the most successful construction companies.
This report also compares the findings with global marketing technology adoption trends across 6 million websites. This demonstrates how and why top construction companies differ from the rest of the construction industry when it comes to advertising and marketing technology adoption.
What We Discovered
What’s the usage of marketing automation platforms among the top 1000 construction companies? Our team discovered the active usage of 13 different marketing automation technologies among the top construction companies. 169 companies use a dedicated marketing automation tool (16.9%). The top 3 spots are divided between HubSpot, Pardot, and Salesforce.
- Globally there are over 360 different marketing automation platforms and tools used by over 300,000 companies. We expected a larger diversity in this category.
- HubSpot was the most adopted platform for both construction companies and globally. 33% of all companies use HubSpot as their #1 choice when it comes to marketing automation.
Compared to Global Data
How popular is the marketing automation topic in the construction industry? This Google Trends chart highlights really low search popularity among construction companies with interest starting to show in the past 2 years. Google tracks popularity averaging around 50 on the popularity index (1 to 100 scale).
Below are the global marketing automation platform usages across 6 million-plus websites. Compare and see whether construction companies differ when it comes to marketing automation. Here are the top 20 technologies across the top few million websites on the Internet.
Comments and Other Findings
- In 51% of cases, websites are leveraging 1 out of 3 marketing automation platforms: HubSpot, ActiveCampaign, and Adobe Experience Cloud.
- You have to combine ActiveCampaign, Adobe Experience Cloud, Oracle Marketing Cloud, Welcome, Salesforce Pardot, and Marketo to catch up to HubSpot’s market share.