BuildOps surveyed the top 1000 construction companies in the United States to discover which programmatic display tool technologies fuel their success. Our team identified hundreds of platforms and tools leveraged by some of the most successful construction companies.
This report also compares the findings with global marketing technology adoption trends across 6 million websites. This demonstrates how and why top construction companies differ from the rest of the construction industry when it comes to advertising and marketing technology adoption.
68% of construction companies use these platforms! A DSP allows you to easily identify and target audiences with display, video, and other ad types across the Internet. These tools analyze and target specific audiences with DMP integrations. This enables better targeting, retargeting, and converting ideal customers everywhere online.
What’s the usage of DSP or Demand-Side Platform (programmatic display advertising solution) among the top 1000 construction companies? Our team discovered the active usage of 41 different DSPs among the top construction companies.
How popular are the demand-side platforms (DSPs or programmatic display advertising platforms) in the construction industry? This Google Trends chart highlights the popularity of DSPs among construction companies with a steady interest in the past 5 years. Google tracks popularity going from 50 to 75 on the popularity index (1 to 100 scale). We can also see overall good interest in programmatic display technology across the country too.
Below are the global display advertising platforms (Demand Side Platforms) usage across 6 million-plus websites. Compare and see whether construction companies differ when it comes to programmatic display. Here are the top 20 technologies across the top few million websites on the Internet.
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