BuildOps surveyed the top 1000 construction companies in the United States to discover which programmatic display tool technologies fuel their success. Our team identified hundreds of platforms and tools leveraged by some of the most successful construction companies.
This report also compares the findings with global marketing technology adoption trends across 6 million websites. This demonstrates how and why top construction companies differ from the rest of the construction industry when it comes to advertising and marketing technology adoption.
What We Discovered
68% of construction companies use these platforms! A DSP allows you to easily identify and target audiences with display, video, and other ad types across the Internet. These tools analyze and target specific audiences with DMP integrations. This enables better targeting, retargeting, and converting ideal customers everywhere online.
What’s the usage of DSP or Demand-Side Platform (programmatic display advertising solution) among the top 1000 construction companies? Our team discovered the active usage of 41 different DSPs among the top construction companies.
- Globally there are about 53 solutions in this category. Construction companies use 40 out of 53 options. Almost 700 companies leverage a DSP plus 217 also using a dedicated retargeting tool. Construction is catching up in volume and variety to leaders like the retail industry.
- 68% of construction companies leverage an advertising platform with the top choices being Google, Microsoft, and Simpli.fi.
Compared to Global Data
How popular are the demand-side platforms (DSPs or programmatic display advertising platforms) in the construction industry? This Google Trends chart highlights the popularity of DSPs among construction companies with a steady interest in the past 5 years. Google tracks popularity going from 50 to 75 on the popularity index (1 to 100 scale). We can also see overall good interest in programmatic display technology across the country too.
Below are the global display advertising platforms (Demand Side Platforms) usage across 6 million-plus websites. Compare and see whether construction companies differ when it comes to programmatic display. Here are the top 20 technologies across the top few million websites on the Internet.
Comments and Other Findings
- Google DoubleClick Bid Manager takes 53.3% market share globally.
- 183,000 companies worldwide use DoubleClick – not even the other 19 platforms combined can catch up.