Sometimes all you need is just a few great content ideas to get the traffic going on your website. But, what type of content, what topics, and what keywords should you choose? Use SemRush to discover the best ideas from your competitors or other leading websites in your category. This “hack” requires no technical knowledge or coding skill and anyone can use it.
Learn how to replicate your competitor’s content success using the step-by-step guide below.
Register a paid account with SemRush.com. At the time of publishing, the entry-level plan is about $100 however you’ll only need one month’s subscription and it is well worth the price for this purpose alone. Once registered – navigate to search and type in a competitor’s website. You should see a result dashboard like this. Now, click on the blue number in the Organic Search Traffic box.
It will bring you to Organic search traffic data. On this page, you need to click on the Pages tab (see screenshot below). Doing this will generate the report that will highlight the most important and most visited website content on your competitor website.
In the report, there are two important options to check. First, make sure that you sort the list by the column that says Traffic (see highlighted filter on the screenshot below). This sorts all competitor content from highest traffic numbers to lowest. Second, you can filter to a specific section of the website. This is important if you want to limit your content research to just their most productive pieces of content located on their blog, for example.
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