Are You Creating Your Own Labor Shortage? What Contractors Are Missing
Ask almost any commercial contractor what's holding their business back, and you'll hear the same answer: finding people.

More than 75% of contractors report that skilled labor is still in short supply.
But not every workforce challenge starts with a lack of candidates. Some are created by the expectations, systems, and workplace environments companies build around the people they hire.
Here are some of the most common areas contractors overlook and how they contribute to workforce challenges.
The Talent Pool Isn't What It Used to Be
For the past two decades, fewer young people have entered the trades as shop classes disappeared, four-year college became the default path, and exposure to skilled trades declined.
The result is a thinner talent pipeline and a shortage of early- and mid-career technicians moving into more advanced roles.
Karly Rolls Hoehn, vice president of Rolls Mechanical, repeatedly hears operators saying they can’t find anybody good.
When she asks what they're looking for, they say, "five plus years of experience" or "a journeyman with this kind of experience."
"Well, they're not available," Hoehn says. "So if they're not available, are you just going to have this opening forever, or are you going to do something about it?"
Potential Matters More Than Experience
The most forward-thinking contractors are taking action. Instead of waiting for the perfect candidate to appear, they're expanding how they evaluate talent.
That might mean hiring someone with fewer years of experience but a strong work ethic, mechanical aptitude, and willingness to learn. It could mean bringing on a technician from a related trade or giving a promising apprentice a chance to take on more responsibility.
In this tight labor market, potential is the new experience. You have to find ways to develop that potential into the skills your business needs.
The Apprenticeship Advantage
For years, many contractors skipped apprenticeships and hired experienced workers instead.
Manja Horner, founder and CEO of Boost LD, says that made sense when experienced workers were easier to find. Apprenticeships require time, money, paperwork, and administrative effort, so hiring someone who already knew the job was often the easier path.
That path is a lot harder today. Experienced workers are in short supply, which means contractors can no longer rely on the labor market to produce the talent they need.
"I really think most people can't afford not to [have apprentices]. If you're not doing it, you're behind already," Hoehn says.
Apprentices Need a Clear Path Forward
A successful apprenticeship program does more than teach technical skills. It helps employees see a future with your company.
Too many apprentices spend years doing repetitive tasks without understanding how they're progressing or what opportunities lie ahead. Eventually, they start wondering whether they're building a career or just filling a labor need.
The best programs make growth visible. Apprentices understand what skills they're developing, what milestones they're working toward, and what opportunities become available as they gain experience.
That sense of progress makes them more likely to stay invested in both the trade and your company.
Retention Is a Bigger Problem Than Recruiting
Construction has long operated under unwritten rules: figure it out, don't complain, and keep pushing through. For years, workers accepted this — and the stress that comes with it — as part of the job.
But younger generations are bringing different expectations into the workforce. They're less willing to tolerate toxic cultures, poor communication, or workplaces where burnout is treated as a badge of honor.
"When I look at the skilled trades, I see our number one issue is retention," says Wilson Betances, founder of Energize Us EDU.
He says the reason companies can’t retain people is clear from apprentice and employee exit interviews. “People are saying, ‘I don’t want to put up with this construction culture.’”
You Can't Throw Money at the Problem
When people leave, compensation is often the first thing employers blame, but workers are more likely to leave in search of a better culture fit.
Angie Simon, past president and CEO of Western Allied Mechanical, made that choice herself. Early in her career, another company offered her significantly more money to leave.
"Why would I leave?" she said. "I'm happy with what I do, I like the people I'm working with, and Western Allied is a very inclusive company."
Hoehn sees the same thing at Rolls Mechanical. "I expect every single one of my employees to be [targeted for] recruitment," she says. "But they can't buy our people."
Companies earn that kind of loyalty by making employees feel supported, valued, and equipped to do their jobs well.
The Day-to-Day Experience Matters
A big part of retention comes down to what it's like to work at your company every day.
If your technicians are constantly chasing information, waiting on approvals, dealing with unclear expectations, or carrying overloaded schedules, frustration builds quickly.
Over time, those daily headaches can push good employees out the door.
The contractors that retain people best make it easier for employees to succeed. They create clear processes, establish consistent expectations, and make sure people have the information they need to do their jobs well.
When technicians have access to job history, documented workflows, and the context behind previous work, they're less likely to feel like they're figuring everything out from scratch.
And when leaders can spot communication breakdowns, recurring problems, or overworked crews early, they have a chance to address issues before they turn into burnout and turnover.
Strong Leadership Is a Workforce Strategy
Many workforce problems start long before someone quits.
As your company grows, more employees move into supervisory and management roles. The challenge is that many people in the trades are promoted without any leadership training.
"Most of us in the trades ended up in leadership because we were good at our job," says Josh Vitale, founder of Project Built and former journeyman lineman. "But then they move you into a position where you're not even doing your job anymore."
If you want to retain employees, you need leaders who can provide coaching, feedback, support, and clear expectations. Without those things, workers get frustrated, communication breaks down, and turnover becomes inevitable.
Leaders Need Better Visibility
Many workforce problems become much easier to address when leaders can see where pressure is building.
When a project repeatedly falls behind schedule or a crew is constantly working overtime, the answer isn't always "we need better people." Sometimes the real issue is staffing, training, or a broken process. Visibility helps leaders tell the difference.
Daily reports, labor data, and project dashboards make it easier to spot workload imbalances, recurring delays, and other issues before they lead to burnout or turnover.
That visibility makes it easier to have productive coaching conversations, rebalance workloads, invest in targeted training, and fix broken processes before employees burn out.
Leadership development also can't be treated as a one-time event. If you expect leaders to help employees grow, you need to invest in their development, too.
"You can't just have a speaker come in and talk about leadership once a year. That's not going to transform the way they're interacting with people," Vitale says.
Training Can't Be Left to Chance
Hiring someone is only the first step. If that employee isn't developed effectively, you're making the labor shortage harder on yourself.
Many contractors still rely on an informal approach to training.
"In the trades, the new hire experience is 'Hey, here's John. You're going to ride with him. Good luck,'" says Horner.
Horner believes companies need a more intentional approach.
Structured onboarding, repeatable workflows, clear expectations, and defined development plans help employees gain skills faster and build confidence in their work.
They also create consistency. Instead of learning a different approach from every foreman or technician, employees know exactly what's expected of them.
Whether it's a punch list, inspection, QA process, or routine task, the standard is documented and repeatable from one job to the next.
Tribal Knowledge Doesn't Scale
Much of what makes technicians successful isn't found in a textbook. "’Here's what you learned at trade school, but here's how you actually do it.’ That's tribal knowledge," Horner says.
Too often, that knowledge disappears when experienced employees retire or leave.
When best practices, troubleshooting insights, lessons learned, and company-specific processes live only in someone's head, every departure becomes a training setback.
Capturing that knowledge through SOPs, checklists, lessons learned, workflows, job records, and project documentation helps turn individual experience into knowledge the entire company can use.
Newer technicians can learn not only what was done on a job, but why decisions were made, what challenges came up, and how experienced employees approached similar situations.
That context helps employees build confidence and skills faster so they’re more likely to stick with the job.
Building a Stronger Workforce Starts Inside Your Business
The labor shortage is real. But it's worth asking whether some of your workforce challenges are being made worse by unrealistic hiring expectations, weak development programs, inconsistent training, or workplace frustrations that push good employees away.
The workforce you want is built through the decisions you make every day about hiring, training, support, and retention. Those choices shape whether people stay, grow their skills, and help move your business forward.


